The Attijariwafa Bank Group has opted for innovation through the opening of the first premium agency by Société Commerciale de Banque (SCB). The inauguration of the new VIP agency took place on July 11, 2019 in Douala. The economic metropolis of Cameroon is thus the honor to host “the first of its kind to be dedicated to the patrimonial clientele of the bank” in Central Africa according to the Director General of the SCB, Mohammed Mejbar.
Called “SCB Platinium”, it is in particular according to the bank, to develop its network and intensify the strategies of proximity with its clients which leads him to experiment the concept of private bank in Cameroon. The reason, “we try through this agency in Cameroon, to offer the products as we do at the Attijariwafa group level in other countries. We are the leaders in providing this service. A private bank is a concept that wants the customer to be treated differently, and that each customer has answers dedicated to their specific needs, “said the CEO.
In other words, “the offer is not generalized. Every customer is exceptional and is therefore entitled to the product that meets their needs. It is the first agency at the level of Cameroon to carry this concept of true private banking agency, not just an agency where the customer is properly accommodated. Here the welcome is personalized, with a personalized offer, customized products that meet the specific needs of the customer “he insisted.
SCB Platinum offers this patrimonial clientele two services consisting of, among other things, a package of provident and savings products with the subsidiary Wafa Assurance Vie Cameroon, advising on the trading, investment and custody of securities accounts. .
In addition, together with the group’s investment bank, Attijari Securities Central Africa (ASCA), the clientele will also benefit from a range dedicated to real estate investment funds. With 54 branches spread across the ten regions of Cameroon and 107 ATMs, Attijariwafa bank, which took control of SCB Cameroon in April 2011, has more than 210,000 permanent customers.
The company now has a trading room, two private bank branch offices, two business centers and two business offices set up for the benefit of small and medium-sized enterprises (SMEs) and small and medium-sized businesses. industries (PMI).