In June 2018, CDG Capital Private Equity concretized its entry, through the Capmezzanine II Fund, into the capital of Maymana Traiteur, a leading player in the fields of Bakery, Fine Grocery and Catering Service. range in Morocco.
MAYMANA was born in 1985 from the will and the militant convictions of its founder, Naima Berrada Benchakroun, to contribute to the emancipation of Moroccan women by offering them the possibility of a professional activity around the trades of the restoration. It is still today, a company with 70% women.
Over the years, the company has managed to create its singularity and a solid reputation thanks to its origins, the craftsmanship and superior quality of its products but also by the personality of its founder and the atypical character of its values. Today, it is a reference brand in the Bakery-Pastry, Fine Grocery and High-end Catering sectors in Morocco.
The group employs nearly 300 people, has 6 stores including a Flagship store in Rabat, stores in the boarding areas of the airports of Rabat-Salé, Casablanca, Agadir and soon in the new Terminal in Marrakech.
The brand is also present internationally with a first opening in Toulouse. It is thus the first Moroccan brand of the sector to be established beyond the borders of the Kingdom.
Maymana Traiteur has a consolidated turnover of nearly 80 million dirhams, with private customers, who account for nearly two thirds of sales, and also with private and public institutions (companies, administrations, embassies, ministries, etc.). ).
Mrs. Majdouline Benchakroun, daughter of Mrs. Berrada and General Manager of Maymana Traiteur declares: “The entry of the Capmezzanine Fund II is a turning point in the life of Maymana. We are optimistic about the prospects of the Bakery, Fine Grocery and Catering sectors in Morocco as well as internationally. We are confident that our partnership with CDG Capital Private Equity will contribute to the realization of the company’s development plan, so that together we can make the Maymana Brand shine in Morocco and well beyond its borders. ”
Hassan Laaziri, CEO of CDG Capital Private Equity, said:
“We are particularly interested in the pastry and catering sector, given the potential it presents mainly in the big cities of Morocco. We are confident that Maymana Traiteur is the ideal partner for our investment in this sector. Maymana’s privileged positioning in its market, its clear strategy of growth, the expertise of a management in search of perfection and the maintenance of quality, are all elements that motivated us for this partnership “.
About CDG Capital Private Equity
Since its creation in 2001, CDG Capital Private Equity has raised more than 1200 MDH from leading institutional investors, has made 16 investments and 13 outings in various sectors including agribusiness, industry and services. The company’s portfolio of holdings today includes Maymana Traiteur, a key player in the Bakery-Pastry sector, Fine Grocery and Catering, T2S, the leader in the distribution of medical equipment in Morocco, Marwa, a specialist in women’s ready-to-wear (nearly 80 stores in the MENA region).
Kapital Afrik intends to deliver strategic financial information to executives and managers, through a daily newsletter and a website that covers all African finance.