This Thursday, June 10, 2021 in Abidjan, the BGFIBank Foundation was awarded the Grand Prix for CSR Communication, during the 8th edition of AS de la communication et du marketing (ASCOM). This distinction rewards the Foundation’s commitment to responsible communication in the implementation of its activities in the field of education and training in Africa.
Placed under the patronage of the Minister of Communication, Media and La Francophonie, Spokesperson for the Government of Côte d’Ivoire, Mr. Amadou Coulibaly, this unmissable event in the world of communication in Africa and more particularly in Côte d ‘Ivoire, brought together several public figures including, Mr. Thierry MOUNGALA, Minister of Communication and Media, Spokesperson for the Government of Congo, Mr. Mamadou TOURE, Minister of Youth Promotion, Professional Integration and Civic Service, Mr. Siandou FOFANA, Minister of Tourism and Recreation and Mr. Sidi TOURE, Minister of Animal and Fisheries Resources.
The 8th edition of ASCOM which took place in the legendary CRRAE-UMOA room in Abidjan, in the heart of the business city of Abidjan-Plateau, under the theme “Communicate to resist and bounce back” was a real setting. exchanges for professionals in the trade, various African and international personalities, including business leaders, heads of institutions and communities, agency managers, marketing and communication executives, promoters, event providers, teachers and students. It was an opportunity to highlight new trends and high impact tools that businesses can use in a world that is hit hard by the Covid-19 crisis.
A label that encourages excellence Label of excellence, the ASCOM Prize is awarded to the most talented and active professionals, agencies, companies and personalities for the development of communication in Côte d’Ivoire and Africa. Initiated by the Ivorian journalist Michel Russel LOHORE in 2007, this award has won in Côte d’Ivoire and Africa, as a benchmark event in the world of Communication. Its objective is to instill vigorous momentum and encourage businesses and institutions on the continent to make the communication sector an important lever for performance. An event whose notoriety has grown over the years. The proof is with the participation of Jacques SEGUELA, world legend in communication who, as guest of honor at ASCOM 2018, made an impression by giving a memorable conference.