Absa, formerly known as Barclays Africa, has just adopted this new logo on Wednesday, July 11th.
The launch of the new look also marks the effective separation of the entire Absa group from Barclays Africa Limited, to adopt the name of Absa Bank Limited, and this in all its markets.
All the same, Barclays, which is no longer part of the Absa brand, remains a partner of the group and still holds a 14.9% stake in the company.
In its operations outside South Africa, the bank will retain the current Barclays brand image for the time being. The reason is that the process is subject to the regulatory conditions of each market and should be finalized by 2020.
Note that with the new logo, Absa also launches its “Prosper” campaign, adopting two new slogans.
In a note published for this purpose, the bank states that “the new Absa aspires to be an entrepreneurial African banking group with a global reach. Who makes a real and lasting contribution to our customers and the companies in which we operate “.
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