Avisa Partners announces the acquisition of the communications agency specializing in 35 ° North Africa

Paris, November 29, 2021. Avisa Partners, an economic intelligence, international business and cybersecurity company, and 35 ° Nord, a communications and influence agency specializing in Africa, announce a capital combination.

Since its creation in 2010, Avisa Partners has relied on a group of partners and high-level consultants, strong organic growth and numerous acquisitions to accelerate its international development, with an expected turnover of nearly 45 million. euros in 2021. Avisa Partners has 27 partners and 180 consultants and engineers in Paris, Washington, Brussels, London and Geneva.

Founded in 2012, 35 ° Nord provides around fifty African and international clients a global offer: media, digital and public affairs. With around thirty employees in Paris and on the continent, including four partners (Romain Grandjean, Adrien Loriller, Philippe Perdrix and Quentin Ruffat), 35 ° Nord has become a benchmark agency with a turnover that will exceed 5 million. euros in 2021.

Already present on the continent, notably with the organization of the Dakar International Forum on Peace and Security in Africa, which will host this year five African Heads of State, the President of the African Union Commission, the President of the European Council and the French Minister of the Armed Forces, on December 6 and 7, 2021, the Avisa Partners group is thus strengthening its African expertise to support its public and private clients facing issues of reputation, communication or development on this continent. In a dynamic of complementarity, 35 ° Nord for its part integrates new professions into its offer to position Africa and its decision-makers at the heart of international issues.

“We are very happy to welcome 35 ° Nord, a trusted partner with whom we have worked for many years. Africa is a continent where our clients seek to develop and diversify their activities, because it offers exceptional opportunities, provided we have the knowledge of these markets. This further strengthens our capacity for international projection, already rich, after the integration of the Observatory of Arab Countries, the opening of offices on the American continent and the launch in 2015 of our China Desk, quickly extended to all of Asia ”, declares Matthieu Creux, President of Avisa Partners.

“This merger will allow us to enrich our offer to our customers with new professions, by offering them both study and analysis capacities as well as influence or investigation, while maintaining our comparative advantage over issues linked to the African continent and in our historic businesses ”, explain the founders of 35 ° Nord, Romain Grandjean and Philippe Perdrix.

Samuel Richer (ROOM Avocats) and François Paillier (Transactions & Compagnie) advised 35 ° Nord. Amaury Nardone (Axipiter) supported Avisa Partners. The acquisition of 35 ° Nord is the ninth in less than six years for Avisa Partners, to become the leading French group in Europe in economic intelligence and strategic affairs.


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