This Tuesday, May 08, 2018, was held a meeting in Dakar during which Mr. Ibrahim KOUROUMA General Manager of the company RCG WEST AFRICA and Mr. Fabrice PIOFRET President of the company VEILLEUR DES MEDIAS have signed a distribution agreement, for the launch of a new media watch service, offered to companies and institutions in Senegal.
Media monitoring is a service that consists of gathering, analyzing and making available to companies, all press, web and social media related to them, through solutions designed quickly to meet their needs.
This media monitoring service will allow the RCG WEST AFRICA agency to better assess the impact of corporate communication and to propose more efficiently, adapted communication strategies, in order to allow the entities to better position themselves and to to be more competitive in the market.
Already used in some countries of the sub-region such as Côte d’Ivoire or Burkina Faso, the media watch tends to develop more and more in the sub-region. This collaboration between the two companies aims to develop this monitoring service in Senegal, an increasingly essential tool in the strategy of corporate branding.
RCG WEST AFRICA, the company distributing this new service in Senegal, is the first African agency specialized in corporate communication and institutional relations. Based in Côte d’Ivoire, France and Senegal, RCG WEST AFRICA aims to support companies and institutions through personalized strategic advice and quality services, particularly in terms of press relations in Africa as well as in Africa. international.
VEILLEUR DES MEDIAS is a French company that offers media monitoring solutions in France, Ivory Coast, Burkina Faso and now Senegal. It has developed its expertise in the monitoring and analysis of the press and the web, the objective of which is to enable professionals and companies to have rapid access to strategic information and thus ensure better management of their media exposure.
The signing of this distribution contract between the two entities will allow the RCG WEST AFRICA agency to market exclusively, said solutions of VEILLEUR DES MEDIAS to companies and institutions in Senegal.